If I am not designing images for you on-screen, then I am producing them for you in print.
I love me some print! Printed design is my thang.
Much like how I would rather hold a book in my hand, then read it from a tablet — I like to hold printed design in my hand, too.
I have been known to say that I have a “paper fetish.”... In fact, this year’s Stationery Show is coming up and I cannot wait! (It’s pretty much my “Super Bowl.”)
With all that said, I have to be true to Momma Earth and be responsible for my carbon footprint. I also thought you might like know that I think about this stuff!
Here are some of the steps that I take to be eco-friendly in my world of print and paper.
I very often print in-studio using my commercial grade refurbished laser printer. Digital laser printing has a quicker set-up, can run low quantities, and produces less waste. I recycle every toner cartridge and only purchase those with recycled components. When I do not print in-studio, I have trusted vendors who take additional measures to use environmentally safe inks and equipment.
While the paper choice is up to you, I only show swatches from a line of papers that are FSC-certified and/or partially derived from post consumer waste. (FSC-certified paper is the good stuff that is approved by the “Forest Stewardship Council,” and sited as being from “responsible sources.”)
(Yeah, my husband doesn’t find this one funny!) It is NO. JOKE. I HOARD!
If I have left-over paper from a print run, I save it!... If a cut piece of stock is big enough for a potential project, I save it!... If others don’t see the value in paper and toss it — I scoop it up and save it!
I hoard in the studio, in a storage facility, in my attic — wherever I can! But that’s not the eco-responsible part! … That would be that I actually use it!
I build projects around what I have, I discount projects using what I have, I donate mismatched envelopes to our PTA, I create little bonus gifts for my clients — I do whatever I can to use up all that I have.
Momma Nature gives us such beauty. I am not going to wait until eco-friendly practices become law to respect her. Just like my Momma, she is not one that I wanna piss off!